The product worked so well and was the finest cleaner car wax David had ever used he realized that his
true calling lay in the manufacturing and distribution of his new Hot Body Wax® product and knew he
had to introduce it to other auto detailers who could benefit from its quality performance.
The original formula for making Hot Body Wax® was patented in 2006 but when the formula changed in 2008, David
did not choose to re-patent it again. The reason for this was simple: David felt that if he were to patent his
formula it would become known to others and once the patent expires, anyone could use it. By
keeping the formula a secret, David can protect his product and keep it to himself indefinitely.
In the beginning, David asked friend and marketing specialist, Carole Donovan at
Image Boosters, to design a label for the new car wax.
Not one to shy away from controversy, Carole came up with a visually intriguing logo bearing the name
"Hot Body Wax" with the tagline "Give Your Car The Body Its Been Asking For". Carole liked the name because
she believed sex sells and the use of sex appeal in the advertising would draw interest to the product.
When the first batch of Hot Body Wax® was ready for market, David loaded up his little blue Hyundai Sonata and hit
the road on a sales run. For several weeks he stopped at every detail shop and automotive retailer he could find from Boston to Miami, sleeping in his car, trying to interest owners in purchasing a case of wax. At first, many retailers were
reluctant to stock a new wax with a "suggestive" label and no track record. A few, however, were intrigued by the
catchy name and decided to give it a try.
Slowly, raising awareness through a grass-roots effort and word-of-mouth, praise for the new wax spread up and down the
East Coast, and demand for the product grew steadily. Convenience stores and automotive shops that had
originally declined to carry Hot Body Wax®, now called and asked to be included on the list of
businesses David visited on his monthly sales runs. Soon, detailers and auto enthusiasts from the
East Coast, West Coast, Gulf States, Canada, Mexico, Australia, New Zealand, Germany, and Sweden wanted
stores and shops in their areas to stock David's wax, and within a few short years, Hot Body Wax® reached a
Naming the product "Hot Body Wax" has led to some hilarious misunderstandings, alot of great stories, and many amazing
letters and E-mails from satisfied customers. There are those who have been offended by the name and refused to
purchase the product. And then there are those who read the label and smile with the knowledge that the world
needs all the humor it can get.
Today, the formula for making Hot Body Wax® remains a trade secret. The formula is extremely valuable to David
and his company as a secret. It would be all but useless to David if it were known to his competitors since they would
all start to copy it. The ingredients are known only to a select few people within the Hot Body Wax® organization
and the company takes special precautions to make sure that the formula does not get out.